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CAMPAIGNS

NAJERA PLASTIC SURGERY

Campaign: Public Relations & Media Outreach

Clients: Najera Plastic Surgery (Dr. Robert Najera a.k.a. Dr. Dallas)

              Atomic Beauty (Dr. Aimee Nguyen a.k.a. Dr. Rejuvenation)​

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Our public relations campaign for Najera Plastic Surgery (including their medspa Atomic Beauty) was designed to elevate Dr. Robert Najera's and his wife Dr. Aimee Nguyen brand reputation and client engagement. Our initiative focuses on a variety of activities, including targeted podcasts, print/online stories, and engaging social media campaigns through celebrity influencers that showcase the doctors expertise and patient success stories associated with his practice.

Dr. Robert Najera

a.k.a. Dr. Dallas

Dr. Aimee Nguyen

a.k.a. Dr. Rejuvenation

By collaborating with global media outlets and influencers, we aim to expand Doctors visibility, ensuring that potential clients are aware the high-quality services offered. Through these efforts, we strive to build a strong community presence that reflects the values of trust, professionalism, and commitment to patient care.

REVIEW OUR CAMPAIGN BELOW

Campaign Highlights:

- Timeframe: October 1 - 31, 2024

- Outreach Activities:

  • Press Stories (print/online media)

  • Social Media Platforms (X, IG & FB)

  • Celebrity Influencers (Press/Post)

  • Podcast (Live)

Campaign Markets:

- Outreach to 4 Regions:

  • United States (US)

  • United Kingdom (UK)

  • Mexico (MX)

  • Australia (AU)

Media Kit Presentation We Created For Client

Click image above to view the media kit pdf​

Press Stories (print/online media)

- Outreach to 16 news outlets, globally​

inTouch Weekly US

TV Shows Ace US

inTouch Weekly US

Dailymail UK

Dailymail UK

Dailymail UK

Yahoo! US

NY Breaking US

Three Of Clubs UK

IMDB US

Bintano US

Reddit

Oficinista MX

Whats New 2Day US

Monsters & Critics US

Seniors Discount Club AU

Outlet Monthly Views (reach)

- Total Reach. Over 7 Billion Views Monthly:

  • DailyMail |  23 Million

  • inTouch |  2 Million

  • TV Shows Ace |  1.5 Million

  • Yahoo |  3.4 Billion

  • NY Breaking |  40 Thousand

  • IMDB |  463 Million

  • Bintano |  30 Thousand

  • Reddit |  3.43 Billion

  • Oficinsta |  348 Thousand

  • Whats New 2Day |  67 Thousand

  • Monsters & Critics |  563 Thousand

  • Seniors Discount Club |  Unknown

Social Media Reach (followers): 3 platforms

- Total Reach. Over 27.1 Million Followers:

  • X Platform  |  inTouchWeekly:  219 Thousand Followers

  • X Platform  |  DailyMailCeleb:  465 Thousand Followers

  • X Platform  |  MailOnline:  2.8 Million Followers

  • X Platform  |  Whatsn2day:  1,505 Followers

  • X Platform  |  TvShowsAce:  3,909 Followers

  • IG Platform  |  inTouch Weekly:  571 Thousand Followers

  • FB Platform  |  DailyMail:  22 Million Followers

  • IG Platform  |  Influencer AM:  354 Thousand Followers

  • IG Platform  |  Influencer JH:  704 Thousand Followers 

Influencers Social Media Campaign:

- A.  Influencer JH (active):

- B.  Influencer AM (active):

- C.  Media Socials:

Miss Understood Podcast (live with Dr. Najera)

- Dr. Najera's podcast episode airs in late November 2024.

Influencer Local Outreach (patients)

- New Patients. From the Dallas, TX Area:

  • Claudia J.

  • Carrie M.

  • Ashley V.

  • Jhoselin Q. 

  • Makayla W. 

  • Ashley B. 

The Miss Understood with Rachel Uchitel podcast has over 2.5 million downloads per year, and is regularly ranked on top podcast charts. It is available on Apple Podcasts, Spotify, and YouTube.​

Image by Sparks Reliance
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